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Sony and Siemens to enable Immersive Engineering with new spatial content creation system designed with and for Siemens Xcelerator

13 de maio de 2024
Plano, Texas, USA

Video courtesy of Sony Corporation.
  • Siemens and Sony partner to bring NX Immersive Designer, including Sony’s XR head-mounted display (HMD), SRH-S1, to market later this year
  • Sony Corporation improved design productivity by 25% with implementation of Siemens’ NX for product engineering and design

Siemens and Sony Corporation are partnering to introduce a new solution that combines the Siemens Xcelerator portfolio of industry software with Sony’s new XR head-mounted display (HMD), SRH-S1 - designed using Siemens' NX software, a core solution used across Sony to design its industry leading products.

On stage at Realize LIVE in Las Vegas, Seiya Amatatsu, Head of Sony’s XR Technology Development Division, detailed how his team relies on Siemens’ NX™ software from the Siemens Xcelerator portfolio to help develop a new HMD. The SRH-S1 includes an XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. Sony has been using the Siemens Xcelerator portfolio as its primary product engineering software since 2015, at an accelerated pace.

“Sony succeeded in implementing NX in the fastest schedule in the world and we were able to improve our design process productivity by 25%. Although significant advancements have been made with NX, I wanted to achieve further evolution with a product that brings innovations allowing direct editing in an immersive environment. I believed that could be realized with Siemens and as a result, the XR head-mounted display was developed that could bring innovative products to market more rapidly,” said Sony’s Amatatsu.

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Image courtesy of Sony Corporation.

Sony’s XR head-mounted display is a fundamental part of the forthcoming NX Immersive Designer, an integrated solution that combines Siemens’ industry leading product engineering software, NX, exclusively with Sony’s breakthrough XR technology to deliver immersive design and collaborative product engineering capabilities.

“At Sony, we are committed to creators. In every line of our business, we want to enable creators to create, and the SRH-S1 does just that. Our head-mounted display and dedicated controllers lets you create more intuitively in a fully immersive environment, allowing you to move freely between the virtual and real worlds — collaborating and creating with colleagues around the world in real time, - and it will enable more innovation,” explained Hirohito Kondo, Deputy General Manager, XR Business Development Division, Product Management Department of Sony.

“The tight integration of the hardware and software gives designers and engineers all new, incredibly natural ways to interact with the Digital Twin. And that interaction is the key. We’re not just viewing designs. This is about doing meaningful hands-on engineering. That is why the image quality is so important – as well as the precision of the controls and even the comfort of the headset - because together, it lets you collaborate more, engineer better, and innovate faster. It lets you do real, meaningful engineering — and without ever having to build a physical prototype.”

Siemens’ NX Immersive Designer is expected to launch at the end of 2024. To register your interest in Siemens’ NX Immersive Designer and learn more about how it is going to change the landscape of immersive visualization and collaboration, visit: https://plm.sw.siemens.com/en-US/nx/products/nx-immersive-designer/

A Siemens Digital Industries Software ajuda empresas de todos os portes em sua transformação digital usando software, hardware e serviços da plataforma Siemens Xcelerator. O software da Siemens e o gêmeo digital abrangente permitem que as empresas otimizem seus processos de projeto, engenharia e manufatura para transformar as ideias de hoje em produtos sustentáveis do futuro. De chips a sistemas inteiros, de produtos a processos, para todos os setores. Siemens Digital Industries Software– Accelerating transformation.

A Siemens Digital Industries (DI) é líder em inovações de automação e digitalização. Colaborando com parceiros e clientes, a DI promove a transformação digital nas indústrias de processo e produção discreta. Com seu portfólio de soluções para a empresa digital, a DI fornece a empresas de todos os portes um conjunto completo de produtos, soluções e serviços para integrar e digitalizar toda a cadeia de valor. Otimizado para atender às necessidades específicas de cada setor, o portfólio exclusivo da DI ajuda os clientes a obter maior produtividade e flexibilidade. A DI constantemente adiciona inovações ao seu portfólio para integrar futuras tecnologias de ponta. A Siemens Digital Industries tem sua sede global em Nuremberg, na Alemanha, e tem cerca de 72 mil funcionários no mundo inteiro.

A Siemens AG (Berlim e Munique) é uma empresa de tecnologia com foco na indústria, infraestrutura, transporte e saúde. De fábricas com recursos mais eficientes, cadeias de suprimentos resilientes e edifícios e redes mais inteligentes, a transportes mais limpos e confortáveis, além de serviços de saúde avançados, a empresa cria tecnologia com o propósito de agregar valor real para os clientes. Ao combinar o mundo real e o digital, a Siemens capacita seus clientes a transformar seus setores e mercados para ajudar a transformar o dia-a-dia de bilhões de pessoas. A Siemens tem participação majoritária na empresa de capital aberto Siemens Healthineers, fornecedora líder global de tecnologia médica que está moldando o futuro da saúde..

No ano fiscal de 2023, encerrado em 30 de setembro de 2023, o Grupo Siemens gerou a receita de € 77,8 bilhões e lucro líquido de € 8,5 bilhões. Em 30 de setembro de 2023, a empresa tinha cerca de 320 mil funcionários em todo o mundo. Mais informações são fornecidas em www.siemens.com.

Obs.: A lista de marcas comerciais relevantes da Siemens pode ser visualizada aqui. As outras marcas comerciais pertencem aos seus respectivos proprietários.

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Siemens Digital Industries Software PR Team

Email: press.software.sisw@siemens.com