Siemens Digital Industries Software announced that Music Tribe, a multi-national leader for professional audio products and musical instruments, has selected solutions from the Xcelerator portfolio as the cornerstone for its digitalization initiatives, and as the technology to power a new smart factory in Malaysia. Music Tribe plans to deploy product lifecycle management (PLM) and manufacturing execution system (MES) software from Siemens to deliver a better customer experience using digitalization.
“We are proud to announce our collaboration with Siemens to implement an advanced design and manufacturing environment based on digital twin technology,” said Uli Behringer, CEO of Music Tribe. “Using solutions from the Xcelerator portfolio can not only enable Music Tribe to revolutionize it’s design processes, but also power our new digital and full automated factory in Penang, Malaysia, all for the benefit of our customers.”
Across industries, customers are continuing to look for smarter and more personalized products. Music Tribe has chosen Siemens’ personalized, adaptive and modern services to enable the creation and use of a comprehensive digital twin, which can allow them to realize the dream of digitalizing their customer-obsessed culture and the goal of achieving “lot size 1” manufacturing. Using Siemens’ solutions, Music Tribe can better meet the needs of their customers and deliver a unique personal experience with their products, including audio mixers, amplifiers and other high-end audio equipment.
“Music Tribe is a strong leader in their industry, and Siemens is proud to have been selected to support its enterprise-wide standardization and scalability strategies,” said Alex Teo, Vice President, South East Asia at Siemens Digital Industries Software. “Making the strategic decision to move forward with a clear digital transformation strategy to achieve Music Tribe’s goal towards Customer Obsession can position Music Tribe as a strong industry player set up to meet the competitive market of tomorrow.”
Music Tribe is a multi-national leader for professional audio products and musical instruments with operations in the UK, Denmark, Sweden, Canada, Germany, Japan, China and the Philippines. The company’s brand portfolio includes brands such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic, TC Helicon, Bugera, Coolaudio and Auratone.
For more information on Siemens’ Xcelerator portfolio, please see here.
Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow. The Xcelerator portfolio helps companies of all sizes create and leverage digital twins that provide organizations with new insights, opportunities and levels of automation to drive innovation. For more information on Siemens Digital Industries Software products and services, visit siemens.com/software or follow us on LinkedIn, Twitter, Facebook and Instagram. Siemens Digital Industries Software – Where today meets tomorrow.
Siemens Digital Industries (DI) is an innovation leader in automation and digitalization. Closely collaborating with partners and customers, DI drives the digital transformation in the process and discrete industries. With its Digital Enterprise portfolio, DI provides companies of all sizes with an end-to-end set of products, solutions and services to integrate and digitalize the entire value chain. Optimized for the specific needs of each industry, DI’s unique portfolio supports customers to achieve greater productivity and flexibility. DI is constantly adding innovations to its portfolio to integrate cutting-edge future technologies. Siemens Digital Industries has its global headquarters in Nuremberg, Germany, and has around 76,000 employees internationally.
Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 170 years. The company is active around the globe, focusing on the areas of power generation and distribution, intelligent infrastructure for buildings and distributed energy systems, and automation and digitalization in the process and manufacturing industries. Through the separately managed company Siemens Mobility, a leading supplier of smart mobility solutions for rail and road transport, Siemens is shaping the world market for passenger and freight services. Due to its majority stakes in the publicly listed companies Siemens Healthineers AG and Siemens Gamesa Renewable Energy, Siemens is also a world-leading supplier of medical technology and digital healthcare services as well as environmentally friendly solutions for onshore and offshore wind power generation. In fiscal 2019, which ended on September 30, 2019, Siemens generated revenue of €86.8 billion and net income of €5.6 billion. At the end of September 2019, the company had around 385,000 employees worldwide. Further information is available on the Internet at www.siemens.com.
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